What is influencer marketing? How influencer marketing can explode your revenue up?
This digital marketing podcast will show you what’s what.
In this episode, Yash Vyas covers all the basics of Influencer marketing.
Crank up this exclusive 𝐇𝐮𝐩𝐭𝐞𝐜𝐡 𝐓𝐚𝐥𝐤𝐬 episode as our expert podcaster discusses Influencer Marketing.
𝐓𝐋;𝐃𝐑
If you are wondering what Influencer Marketing is… It’s promoting a brand or product with the help of key leaders, celebrities, and well-known personalities is called
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influencer marketing, rather than marketing directly to a large group of consumer you can hire an influencer to promote the brand.
💡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐬
⚫ Businesses have started investing in influencer marketing and it is estimated that influencer marketing would be a $10 billion industry by 2020.
⚫ 89% of marketers say ROI from influencer marketing is comparable or better than other marketing channels.
⚫ According to a survey, Instagram is the most impactful channel for influencer marketing followed by YouTube and Facebook.
⚫ 94% of marketers believe that transparency and authenticity are key to influencer marketing success.
⚫ YouTubers are 17 times more engaging and 11 times more extraordinary than mainstream stars.
⚫ Google searches for the term “influencer marketing” grew by 1500% over 3 years.
⚫ Females have been ruling Instagram. According to WARC, four in five Instagram influencers are female.
⚫ micro-influencers have 7x the engagement rate on Instagram when compared to influencers with larger audiences.
💡 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬
𝐌𝐞𝐠𝐚: Mega-influencers are the highest-ranking category of social media influencer, they typically have more than a million followers. They often have a very diverse audience with different topics of interest. Their relationships with the individual members of their followership tend to be more distant. They aren’t necessarily subject matter experts but they definitely provide a lot of reach in one hit.
𝐌𝐚𝐜𝐫𝐨: Macro-influencers are a notch down from mega-influencers. One way to identify a macro-influencer is by their follower count, which should fall somewhere between 100,000 and one million followers. macro-influencers usually gained fame through the internet itself, whether that was through vlogging, or by producing funny or inspiring content.
𝐌𝐢𝐜𝐫𝐨: A micro-influencer is someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. “[Micro-influencers] have stronger relationships than a typical influencer.
Tech companies including Adobe and Squarespace are well known to engage in micro-influencer marketing campaigns.
💡𝐏𝐨𝐩𝐮𝐥𝐚𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬
Red Bull is a well-known brand that is more focused on influencer marketing, they used to sponsor a lot of content creators, sportspersons, social media influencers, YouTubers.
Let me share free names who are promoting Redbull in India
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Indian cricketer KL Rahul, Indian chess player Tania Sachdev, Indian YouTuber, Gaurav Sharma, Indian hockey player Manpreet Singh all of these are red bull’s influencers. And that’s why Redbull is exploding their social media campaigns and marketing strategy.
💡𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩𝐬
⚫ Like influencer’s niche, their engagement with their followers, their previous promotions
And for that
⚫ Go through their social media, and check their eng, calculate their average reach and predict how much reach you will get by sponsoring them
⚫ Find influencer according to your niche
⚫ Keep tracking conversion rate and analyze with whom your campaign is getting a better response
⚫ Ask an influencer to promote your brand via doing your product’s giveaway
Which tip did you like the most? Have we missed any?
Let us know your biggest takeaways in the comments.
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Previous Episodes👇
Ep-1: https://youtu.be/GJp1TtfdVXk
Ep-2: https://youtu.be/fruCTO1ZI2E
Ep-3: https://youtu.be/bdhJ9hdTNFk
EP-4: https://youtu.be/mmDgaTZb33A
EP-5: https://youtu.be/4tfRMLKZ1v8
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